“Innovation distinguishes between a leader and a follower.” Steve Jobs, founder of Apple Inc. and Pixar Animation Studios.

As a leader, you are charged with creating a culture that generates new ideas. You want your people to find new ways to improve the business, but how? What can you do? Where should you start? It doesn’t have to be that complicated. When it comes to innovating, you need to look at what you are doing and think about the “Why” behind it.

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